we dream up INTENTIONAL, hand-crafted
design for small brands + creatives

Hi there! I'm Sami Nguyen, founder and lead artist of the TUT studio! I'm passionate about helping creative and small business owners build brand identities through unexpected design. We also love creating patches, pins & all the fun things in between.

Our goal at TUT is to build meaningful partnerships with like-minded folks and turn their visions into reality. We craft authentic stories through impactful and eclectic design - everything is created with intention. Clients turn into family and we like to keep it that way.

We’re an adventure-driven creative studio specializing in authentic brand identities + collateral for pioneers and creative entrepreneurs.

Click to explore recent projects:

Screen Shot 2020-01-12 at 1.03.12 AM.png
coming soon

We do way more than just branding.


brand identity

logo creation

brand collateral

font selection

art direction

color palette


business cards

flyers + brochures





social templates

content creation

social graphics





presentation decks

+ more!

Branding FAQ's

What is your process like?

Thoughtful branding leads to more business for you and it’s our job to bring it all to life! A strong foundation starts with clear, intentional branding that will attract the customers you need to help build your business. We build long-term partnerships with our clients for a seamless and fun experience. We know that you’re trusting us with your dreams and because of that, a piece of our heart is placed into every project. By taking the time to understand your unique story, passion and the ins + outs of your business, we become an extension of your brand! If you’re looking for a full step-by-step process of how we’ll bring your vision to life, contact us and we’ll send over all the goods.

How long will this take?

All timelines are dependent on the scope of the project and client responses times. To give you a quick peek, our brand identity package spans 3-4 weeks from start to finish.

Do you offer payment plans?

Our projects are normally split into two payments (a deposit to get started and a final payment before we deliver final files). We can also offer a 4-tiered payment plan.

How do we get started?

Shoot us an email through our contact form or email us at sami@theunexpectedtype.com and we’ll be in touch within 24-48 hours! We’ll most likely schedule a quick 15-minute phone call to make sure we’re a fit for working together, then send a proposal your way. If you say yes, the on-boarding begins