Stargirl Social is a boutique social media management agency based in Los Angeles that boasts a roster of beauty, wellness & lifestyle brands. Owner Kate Paguinto approached us with her company concept hoping to bring her dream branding to life. We had so much energy around her vision, that we dove right in!
We began the design process by creating a branding strategy that positioned her brand as fresh, approachable and inspiring in order to attract the clients she's hoping to have on her roster. We created an energetic, toned color palette with a pop of golden yellow to mirror her attraction to beauty clientele and bring light to the story of Stargirl, incorporated modern star details.