Smuthrd is a lifestyle + wellness brand that offers clay-based, natural products that are meant to be well, smothered.
They approached us to create a cool brand that felt classic and bold simultaneously, which led us to utilize a neutral color palette with neon lime green as the daring detail. Smuthrd is a brand that encourages fun, so we wanted the branding to do the same by modifying a bold typeface to include a sense of happiness, which is there that "u" happy face comes in.
Their eco-friendly packaging was also meant to be fun while functional, so we designed a minimal, modern pouch for customers to squeeze out their clay-based products from. The screw cap allows for easy closure.