Going Somewhere is a travel + tour brand geared toward millennials who aren't afraid to get dirty and explore the backroads. They build travel itineraries, share tips and focus on Northern America destinations to remind others about the great wonders of domestic travel.
To build a brand that can serve as a digital publication and both travel service, they contacted us for an identity that is bold and would inspire their customers to book their services. We wanted to evoke the feeling of history mixed with bold + modern, so the bright yellow circle serves as the sun behind a gritty typeface. The secondary logo is an icon of a road leading onto the horizon ahead.